Laura Broomell has worked as Greene Espel's Chief Operating Officer for more than 20 years.
In her role, she works collaboratively with attorneys to oversee all aspects of the firm's strategic and operational functions including human resources, finance, technology, facilities, professional development, and marketing and business development.
As a lifelong learner, Laura blends over 35 years of experience in law firm leadership with a vision for innovation and inclusiveness. Her passion for change leads her to constantly challenge those around her to look at issues through a new lens, rather than relying on what has been done in the past. In this pursuit, Laura acts as a catalyst for change, helping to create an environment built on trust where every voice is encouraged and valued as an essential part of the whole in providing exceptional service and value to clients.
Laura has been an active member of the Association of Legal Administrators locally and internationally, serving as the international association's president in 2016. She is a frequent writer and speaker to audiences nationwide and abroad on the topic of law firm and practice management.
Professional & Community Affiliations
PROFESSIONAL AFFILIATIONS
- The Successful Firm Project, Leadership Advisory Board (2021-Present)
- Member, Fourth District Ethics Committee (2018-2020)
- Association of Legal Administrators, International
- Immediate Past President (2017-2018)
- President (2016-2017)
- President-Elect (2015-2016)
- At-Large Director (2013-2015)
- Standards Review Committee (2019-2020)
- Certification Committee (2008-2013)
- Regional Representative (2006-2008)
- Association of Legal Administrators, Minnesota
- Various leadership positions, including President
Thought Leadership
PUBLICATIONS
- “Big Ideas,” Legal Management, bi-monthly column, 2016-2017
- “Making Trust Matter in the Workplace,” Peer to Peer, the Quarterly Magazine of ILTA (Winter 2016)
- “Going, Going, Going … Green,” The Hennepin Lawyer (June 2008)
TEACHING AND LECTURING
- Business Foundations Every Successful Firm Needs (Panelist), The Successful Firm Playbook (July 2021)
- Law Firm Staffing - Hiring Attorneys? Contract Attorneys? Support Staff? There's More Than One Way to Do It! (Panelist), 2019 Midwest Conference on the Business of Law (November 2019)
- Women Leaders in Law (Panel Moderator), ALAMN Law Firm Leaders Networking Event (November 2019)
- Analysis and Discussion of Practices Used in the U.S. Legal Market, FENALAW 2017, São Paulo, Brazil (October 2017)
- Using Servant Leadership to Empower and Elevate Your Chapter, ALA Chapter Leadership Institute (July 2017)
- Panelist: Reinventing Professionals: Where is the legal industry headed in 2017, Interview in ABA Journal (December 2016)
- Planning, Planning, and more Planning for your Office Move, ALAMN Annual Conference (February 2013)
- Going, Going, Going … Green, Quick and Easy Ways to Start Greening your Law Firm, ALAMN Section, (January 2010)
- Various other presentations on law firm management and ALA chapter management
Recognition
- Selected as one of Minnesota's Most Powerful Business Leaders by Minnesota 500 (2022)
- 2020 Women in Business Honoree, Minneapolis / St. Paul Business Journal
- Unsung Legal Hero Award, Minnesota Lawyer (2010)
- ALA Outstanding Association Volunteer Award, Association of Legal Administrators (2010)
- ALA Region 3 Outstanding Volunteer Award, Association of Legal Administrators (2009)
Certifications
- Certified Legal Manager (2004-Present)
- Legal Lean Sigma, White Belt (2017)
News
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Press Mentions: Greene Espel’s COO, Laura Broomell, CLM Garners Minneapolis / St. Paul Business Journal's 2020 Women in Business Award
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Award: Greene Espel’s COO Laura Broomell honored as one of Minneapolis/St. Paul Business Journal’s 2020 Women in Business
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Greene Espel PLLP Earns ISO 27001 Information Security Certification
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Meet the Women Of Greene Espel - Q&A with COO Laura Broomell, CLM
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Broomell named President-Elect of ALA Board of Directors
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Minnesota Lawyer honors Broomell as Unsung Legal Hero